Every missed call is a customer who was ready to talk to you. Many won't leave a voicemail, and many will simply call the next business on the list. Here's how to put a number on it.
The formula
Calls per week × share missed × share who would have booked × average booking value × 52.
Example: 60 calls a week, 25% missed, 20% of those would have booked, $350 average booking. That's about $54,600 a year walking away.
Use our interactive calculator to run your own numbers.
Why after-hours matters most
Customers research and reach out when they have time: evenings and weekends. At Pawty Yoga, 59% of website chats arrived outside business hours. If nobody answers then, those inquiries go cold by morning.
How to stop missing calls
- Forward unanswered calls to an AI receptionist that answers on the first ring
- Add website chat for visitors who prefer typing
- Make sure every conversation is captured and emailed so you can follow up fast