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About

Built by a small business owner, for small business owners.

FrontDeskReply started with a problem: a Houston puppy yoga studio whose owner couldn't answer the phone while running classes.

DJ Cotlow runs Pawty Yoga, a puppy yoga business in Houston's Memorial area. Classes and private parties mean his hands are full and his phone is off at exactly the moments customers call. Every missed call was a birthday, a team event or a class booking going somewhere else.

So he built Vela: an AI front desk that answers the website and the phone in the business's own voice, follows strict rules about prices and dates, and sends him every conversation. Since April 2026 Vela has answered 417 calls and 74 website chats for Pawty Yoga.

FrontDeskReply brings that same front desk to other small businesses, set up for you, kept current for you, and priced for a small business budget.

What we believe

  • Honest AI. Vela never invents answers. When she doesn't know, she takes a message.
  • Done for you. Small business owners don't need another tool to learn.
  • Every lead matters. The point isn't conversations, it's customers.

Get in touch or click the chat bubble and ask Vela anything.

Give your business a front desk that never sleeps.

See Vela answer questions about your own business in a 20-minute demo. Setup is done for you.